Tools For Website Owners In 2019 – 10 Essentials
Well, if there is something I do know concerning running an online site, it’s way tougher than it’s going to appear. And if I am asked to present one and only 1 piece of recommendation to any of my fellow website owners, I’d say that in order to make your website successful, which obviously is a long and treacherous journey, you need to equip yourself with the right set of tools.
Whether your business is focused around a tangible product, a service-based offering, a SaaS application, a mobile app or a monetized WordPress Website that everybody should have, you need to have an arsenal of tools to face the fiercest of the competition online . And to bring the most effective tools that would help propel you and move in the right direction – I’m listing out The 10 Essential Tools for website Owners to have, so you’ll have everything you would like to supercharge your web presence.
An essential piece of gaining traction with any business is the construction of the email list and then nurturing those prospective customers in a way that’s mutually beneficial. Your subscribers are just a tiny step away from becoming your customers, and Keap is specifically designed to help you grow each of those subscribers and nudge them into paying customers with time. It more or less has most of the features you will ever need to build a database of prospects, set up automated emails ( triggers and auto-responders ), track leads and customers. It also integrates directly with many of the other apps and online services that make it super easy to automate the most time-consuming aspects of your sales process.
If you are a newbie when it comes to SEO and link building, then signing up for a free Ahrefs account to keep in check of your website’s ranking stats is the best place to get going. Ahrefs tracks a huge number of website stats including the number of backlinks that are pointing to your website (and where they link to) which builds your site’s DA/PA and ability to rank well on the search engines, your traffic rankings, best performing content, and way more.
This free tool from Google is really a blessing and a key component in validating new product ideas, deciding about blog topics, what keywords you should be targeting for your primary pages, etc. The keyword planner is extensively used to check average monthly search volume for different sets of keyword groupings which would give you a very quick indication to whether or not there’s enough demand for the product, service, or content you are thinking about offering.
I use this diverse researching tool to conceptualize potential blog post topics, find key influencers to help circulate and promote my content, and identify opportunities to forge relationships with potential partner sites that share a similar interest. You can use it to see how many social shares a competitor’s blog post has, which will give you insights on what social channel would be best to promote similar content. It’s a great place to discover what topics related to your business get the most eyeballs, so that you don’t go shooting in the dark the next time you push a new blog post.
Yoast is very popular within the SEO industry, and their optimization plugin for WordPress posts and pages works like a charm. All you gotta do is fill in the sections for meta title, meta description, target keyword, then Yoast scans your content and gives you precise recommendations for how to further optimize your content for ranking well. Plus, it has quite a few inbuilt free SEO tools that goes a long way in helping you get your word out.
This great tool is intended to let you churn out high-converting responsive landing pages in a span of a few minutes. Their easy-to-use landing page tool supports extensive integrations with most of the major email marketing platforms to help you capture email addresses, phone numbers, and registrations.
It is an end to end cloud accounting, invoicing, expense tracking, payment acceptance, and time tracking all-in-one tool. Especially if you’re running a service-based or freelancing business, Freshbooks enables getting paid and tracking of what you’re owed as stress-free as possible. Which is great, as it helps you organize yourself pretty well and you get to focus on your core responsibilities.They have a great 30-day free trial, and is relatively easy to get set-up .
The original must-have website analytics platform that every website owner relies upon for data like page view statistics, goal tracking, audience demographics, site behavior, traffic acquisition, and thousands of more granular data points. Use GA to analyze every facet of your website, app, and optimize how you drive traffic into your business. Oh and did I mention it is totally free?
Small Seo Tools is a gold mine for someone who is just firing up a new website and doesn’t have a deep pocket to spend on expensive tools. They offer over 160 free tools (yeah..OMG) that would help a website owner in the day to day tasks pertaining to website management, content development, keywords management, backlinks, image editing etc. We use their DA and PA checker on a very frequent basis to keep track of our metrics.
Well obviously the primary goal of a website is to create branding for the company and to generate leads. Once you start generating leads, the focus has to be on generating quality leads that have a genuine interest in your product or service. Website owners are rigged with inquiries that come in with wrong email addresses, disposable email addresses, spam emails etc. Antideo focuses on solving this problem, they have an auto-updating extensive database of disposable email providers, spam emails, etc that help you weed out the chaff from the wheat and your sales team can spend their effort on genuine inquiries.
Whether you already own a website or are in the middle of creating one, I am sure that you’ll attain big benefits when taking advantage of any of the above 10 tools for website owners.
While there are a great number of other tools for website owners that are available over the internet, these are surely the top 10 essentials that will get you going. Feel free to send in your suggestions, we are always on the lookout for new tools that would ease every website owner’s life.